Established in 1981, Snowy Peak Ltd is New Zealand owned and based in Christchurch. The company is named after the high country property in Canterbury in the South Island of New Zealand, where Peri Drysdale, the company founder, grew up.
Snowy Peak Ltd began with cottage industry production, hand knitting infants garments and accessories. It then moved into children's hand knits, adult's hand knits, adult's domestic hand flat machine knits and finally computerised industrial knitting, all within the first four years and all sold under the Snowy Peak brand.
Snowy Peak Ltd pioneered the use of Brushtail Possum fibre blended with wool in 1992 and following deep research, launched Merinomink™ on the market in 1996. In 1998 Untouched World™, an ethical lifestyle fashion brand and retail concept was launched. Then in 2009 the original Snowy Peak™ trademark was sold to Snow Peak in Japan. In 2010 Snowi™ joined the Snowy Peak Ltd stable. Snowi™ is an affordable everyday Merino and Possum knitwear label.
The vision of Snowy Peak Ltd is to create a healthy, vital and dynamic future for the planet and its people, through both our products and business activity.